A real ecological alternative to laundry detergents filled with artificial chemicals. Tru Earth is a real solution to replace your laundry detergent at home.
Easy to use, this practical detergent consists of 32 detachable strips that you simply place inside your machine with your clothes. These strips will completely dissolve during washing leaving your clothes nice and clean, they come in two natural scent options, Fresh Linen and Baby.
The strips are biodegradable and the action of the detergent is suited for sensitive skin. If you are washing baby clothes choose the Baby option, for adults there is the Fresh Linen variety.
Tru Earth is concerned with the CO2 footprint and in addition to the benefits of the strips being many, it has also created a product that does not include water and is as practical as putting a strip on the machine.
When we have a product / package with a very small size, it means that in the same area you can transport many more units of True Earth than for example of Persil's or other conventional detergent. This makes even product transportation and logistics much more efficient and sustainable.
Each package lasts for 32 washes.
- Vegan Product
- Free of Plastics, Parabens, Phosphates, Chlorine and Dyes
- No animal cruelty
- Biodegradable according to the OECD 310D Directive
- Dissolves completely in cold or hot water
- No need to measure, just use 1 strip
- Compostable packaging made from recycled paper
- CO2 footprint reduced in logistical terms
- Up to 32 laundry machines
How to Use?
Put 1 strip for each laundry.
In case of very dirty clothes, put 2 strips per machine.
In the case you have to do a machine with little laundry, put half a strip.
Vegetable glycerin: plant-derived softener.
Starch: boosts plant-based biodegradability.
PVA: matrix with biodegradable support.
Potassium sorbate: food grade preservative
Light Mineral Oil: Used in manufacturing as a processing aid. (not an active ingredient in the product).
Cocoamidopropyl betaine: based on coconut oil, biodegradable amphoteric surfactant (cleaning agent) and foam enhancer.
Gluconate sodium: biodegradable plant softener derived from plants and of food quality that prevents impurities from returning to the fabric after being removed during washing.
Lauryl dimethylamine oxide: derived from plant, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer.
Sulfonic acids: C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
Glycerin cocoate: plant-derived and food grade, biodegradable water softener
Caprylyl Glucoside, Octyl glucoside: non-ionic surfactants (cleaning agents)
Fragrance oil mix (not used in Fragrance Free): natural essential oils and synthetic ingredients
- Without parabens;
- Without phosphate;
- Free of added dyes;
- Bleach free;
- 1,4-dioxane free, as certified by independent laboratory tests;
- Readily biodegradable according to OECD 310D;
- Hypoallergenic, certified by independent dermatologists;
- Vegan: no animal-based ingredients or animal testing by us or our ingredient suppliers.